What it means to be an Internet Writer...

Comic Cred: The Oatmeal The comic above is humorous, but there's a lot of truth to it. In the last few weeks when trying to describe what it means to be a Social Media Manager to my peers-- mostly...

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Thankful for Synergy

In light of the holiday, I thought it appropriate to take the time to express how overwhelmingly thankful I am. Of course I am grateful for my family, friends, and health. But beyond that, I'm appreciative...

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Kim K. and the Photo that Melted One Thousand Phones

I swore I would be better than this. I swore I would not give in and write about Kim Kardashian. Ever. But the stunt pulled yesterday forced me to give in and weigh an opinion on the matter. One thing...

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Oh, how far we've come...

I'm an avid follower of Sean Gardner, author of The Road to Social Media Success, and I wanted to share an infographic that he tweeted this morning. It's pretty self explanatory about the way office...

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Social Marketing to Generation Z

As a social marketing professional, I learn from past successes, work to be effective with current tools, and anticipate engaging with newer audiences. An infographic was released today on Generation Z by Marketo, exploring their aspirations, preferences, online behaviors and how companies can reach...

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Google Authorship: What it was and Why it Failed

Back in 2011, Google's social network Google+ launched. In addition to the network, they initiated an "Authorship" feature, which seemed to tie to Google+ as a ranking signal assistant to social media...

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It's official... I'm a social media-er!

Pardon me for not even getting three weeks into my blogging before falling off the face of the earth this last week. I've been hit with the whirlwind called Life,visiting family in NYC and moving into...

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Identifying Emotional Distress on Social Media

Maybe it was hearing news of the late Robin Williams' passing, or the countless photos I saw on my Instagram feed in honor of World Suicide Prevention Day last Wednesday, but the topic of emotional...

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Colors Connect with Consumers

Without thinking twice you can tell me what color is used for the Target logo or McDonald's infamous arches. These are just two examples of companies/brands that strategically use color to appeal to customers. Colors...

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Hootsuite takes control of your social business

So, it's been a while since I've posted...sorry about that! I took a hiatus once classes ended, enjoyed sleeping in and playing with my pup, Tobias. But now that fall is here (Happy belated Labor Day,...

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Analytics of a Social Media Campaign

This week we learned the importance of analyzing a marketing campaign. The idea of tying social media to conversions and isolating social referrals may seem like a daunting task, but they're an integral...

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BullHorn Media: Promising Video Business

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Trying my hand at Reputation Management

This week we covered reputation management and the "online identity" of a brand. Reviews and social comments are a lasting and influential representation of a company, product, or service. Positive and...

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Cosmoprof North America 2014

CosmoProf North America is a three-day exhibition for beauty industry professionals. The business to business trade show is held annually and is focused on distributors, manufacturers,...

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