Walt Disney World Magic Kingdom on Social

Content is King. 

Digital communication planners and social channel users around the world can attest to this.

According to Brand Media Strategy: Integrated Communications Planning, the growth of the social network has taken brands to unforeseen heights in generating awareness, building involvement, increasing active consideration, and driving purchase. This week I'll be covering Walt Disney World's Magic Kingdom and how an array of Facebook posts and Twitter tweets create brand experiences that reinforce the brand proposition of fun family entertainment. By using these channels, they create interaction and retain relevance to consumers.



Please note that the following blog post is entirely hypothetical and for academic purposes only. I am in no way affiliated with the Walt Disney brand or any of its subsidiaries. If you have any questions regarding Disney or its parks, you can follow them on Facebook and/or Twitter.

August 1: 

Facebook - Be on the lookout for #FreebieFriday posts every Friday for the month of August - we'll announce where you can take advantage of an exclusive freebie while in the park that day! 

Twitter - Interested in free stuff at Magic Kingdom? Stay tuned for #FreebieFriday tweets for the month of August! 

August 2: 

Facebook - Summer in Florida is in full effect. Besides sunblock, what do you wear for your day at Magic Kingdom? #DisneyTripTips

Twitter - What do you wear for a day at Magic Kingdom to have fun and stay cool? #DisneyTripTips

August 3:

Facebook -  Our "Celebrate the Magic" Nighttime Spectacular fireworks show will dazzle you as we turn Cinderella's Castle into a work of art. Two shows every night - you won't want to miss this!

Twitter - Let us dazzle you with our "Celebrate the Magic" fireworks show. You won't want to miss it!

August 4:

Facebook - Love Monster's Inc.? Be sure to check out the Laugh Floor Stage Show and have some fun with Sully, Mike, and Boo!  

Twitter - Share some laughs with Sully, Mike and Boo of Monster's Inc. at the #LaughFloor stage show today! 

August 5:

Facebook - Poll: What is the longest you would be willing to wait in line for a Magic Kingdom attraction? Select one of the options below. 

One hour
Two hours
Three hours
I'd wait five hours or more
Four hours

Twitter - What Magic Kingdom attraction are you willing to wait in line for? Tell us! 

August 6:

Facebook - Cool off and make friends with a visit to Casey Jr. Splash 'N' Soak Station. It's an open play area based on the circus locomotive from Disney's Dumbo.  

Twitter - Come play in the Casey Jr. Splash 'N' Soak Station and beat the summer heat. #StayCool

August 7:

Facebook - Throwback Thursday: Share a photo of you or your princess with a Disney princess! Use hashtags #tbt #disneyprincess

Twitter - Share a photo of you or your princess with a Disney Princess. Include #TBT #disneyprincess in your post!

August 8:

Facebook - It's #FreebieFriday! The first 200 guests to check-in to Main Street USA Confectionery will receive a special treat on us!

Twitter - The first 100 tweets to mention #MainStreetConfectionery will receive a special treat on #FreebieFriday. Stop by the shop to redeem!

August 9: 

Facebook - Disney Trip Tip: Pin your name and cell phone number to the inside of your child's clothes and make sure your family wears closed-toe shoes to the park. Don't risk losing a flip flop! #DisneyTripTips

Twitter - Don't forget to pin your name and cell number to the inside of your child's clothes. #DisneyTripTips #thelittledetails 

August 10:

Facebook - Fantasyland's "Festival of Fantasy" Parade will highlight all-new magic with music and dancing. The parade starts at 3pm! 

Twitter - RT if you plan to head to Fantasyland for music, magic, and dancing by 3pm for the "Festival of Fantasy" Parade!

August 11:

Facebook - Staying at a Disney Resort hotel means you can enjoy more fun in Magic Kingdom! On select days, guests can arrive early or stay later courtesy of Extra Magic Hours. 

Twitter - Stay at a Disney Resort hotel and enjoy Extra Magic Hours on select days! Get more info here: bit.ly/mc56n8d1

August 12:

Facebook - Trivia: Which attraction opened in 1956 and has the distinction of being the only one designed by Walt Disney?* 

Twitter - Do you know which attraction has the distinction of being the only one designed by Walt Disney? Reply with your answer!*

August 13:

Facebook - Disney is featured in this Theme Park Insider's article on Top Theme Park Travel Tips. A great read if a trip to Magic Kingdom is in the works! Article: bit.ly/4v85er6a

Twitter - Disney was featured in this article on Top Theme Park Travel Tips: bit.ly/4v85er6a - a great read! 

August 14:

Facebook - It's that time of the week again - Let's throw it back with a #tbt photo of a Magic Kingdom #fireworks display! 

Twitter - Post a #ThrowbackThursday pic of a Magic Kingdom #fireworks display!

August 15:

Facebook - Love to collect Disney pins? Tell us about the best trade you've made to receive an exclusive 2014 Walt Disney pin! Act fast - we've got 1,000 to give away on #FreebieFriday

Twitter - #FreebieFriday: Tell us about the best trade you've made for a Disney pin to receive an exclusive 2014 Walt Disney pin! We've got 1,000 to give away!

August 16:

Facebook - Planning a trip to Magic Kingdom soon? Want to deal with smaller crowds? Most major parks are less crowded in September and October, as school starts up, and April and May, as school winds down. #DisneyTripTips

Twitter - Try planning a Magic Kingdom trip for September, October, April or May. When school is in, the park tends to be less crowded. #DisneyTripTips 

August 17: 

Facebook - The Electrical Water Pageant is an all-time favorite. Enjoy the sea creatures and twinkling flags across the lagoon to electronic tunes in this nighttime water parade. Fun for all ages.

Twitter - Watch an array of colorful lights as the floats glide by at the Electrical Water Pageant. Fun for all ages. 

August 18:

Facebook - Go backstage to meet the most iconic of the Disney characters - Mickey Mouse! He's ready to hug and photograph with his biggest fans at Town Square Theater.

Twitter - Meet and greet Mickey at Town Square Theater - It's the perfect photo op! 

August 19:

Facebook - Trivia: What's the legend of The Big Thunder Mountain? Share your knowledge in the comments section below!

Twitter - Which attraction has an eery ghost legend attached to it? Reply with your answer!

August 20:

Facebook - Your time is precious to you and we are here to help with Fastpass+, our ride reservation system.

Using the suggestions for your specific trip can save you up to 4 hours in line per day with touring plans. Use discount code FASTPASS+ to save 20% on a 1-year subscription to touringplans.com. 

Twitter - Save up to 4 hours in line per day by using Fastpass+, our ride reservation system. Find out how here: bit.ly/4b7i2oq3

August 21:

Facebook - Share a Throwback Thursday photo of your most memorable Character Meet and Greet! Include #tbt #disneycharacter in your photo.

Twitter - Tweet a photo your most memorable Character Meet and Greet for #tbt. Include hashtags #tbt and #disneycharacter

August 22:

Facebook - #FreebieFriday Need a stroller for your little one during your visit to Magic Kingdom? If you reserve a Disney stroller for 3 days, get the 4th day Free! Available for a limited time only.

Twitter - Reserve a Disney stroller for 3 days, get the 4th day free! Available for a limited time only on #FreebieFriday

August 23:

Facebook - Plan your day with Disney's Mobile Magic application - you can quickly pinpoint restaurants and provide up-to-the-minute estimates on wait times at rides and attractions. Available for Android and iOS users. Download it today! bit.ly/t7lo760 #DisneyTripTips

Twitter - Download the Disney Mobile Magic app to plan your day right from your phone! Available for Android and iOS users - bit.ly/t7lo760 #DisneyTripTips

August 24:

Facebook - Put on your dancing shoes and prep your moves in Tomorrowland for the #INCREDIBLESSuperDanceParty from 5pm-10pm. It's the most heroic dance party around from Disney-Pixar's The Incredibles!

Twitter - Boogie down in Tomorrowland at the #INCREDIBLESSuperDanceParty from 5pm-10pm!

August 25:

Facebook - Love Frozen? A Sand Sculpture brought Olaf to Frozen Summer Fun at Disney's Hollywood Studios in the Disney Blog - Weekly Recap!

Twitter - Find out how a sand sculpture brought Olaf to Frozen Summer Fun at Disney's Hollywood Studios: bit.ly/3u02bd

August 26:

Facebook - Trivia: The first Audio-Animatronics figure in human form were developed at Walt Disney's request for which Magic Kingdom attraction?

Hint: The result lead to rave reviews at the 1964 New York's World Fair.

Twitter - Do you know the Magic Kingdom attraction in which the first Audio-Animatronics figure was developed? Tell us!

August 27:

Facebook - The Seven Dwarfs Mine Train has been open for three months already, and broke records for the number of guests to ride in 90 days. What's your favorite aspect of the ride?

Twitter - The Seven Dwarfs Mine Train has been open for three months - Tell us why you love it!

August 28:

Facebook - Share your favorite photo with #CinderellasCastle in the background for #throwbackthursday

Twitter - Have a great #CinderellasCastle photo for #ThrowbackThursday? Share it with us today! 

August 29:

Facebook - Did you know that #FreebieFriday can take place year round at Magic Kingdom? Many guests assume PhotoPass Cast Members are not useful if they don't plan on purchasing the CD or prints. The truth is that these picture-taking Cast Members will take photos of you with your own camera. All you have to do is ask!

Twitter - Take advantage of #FreebieFriday year round by asking PhotoPass Cast Members to take photos of you with your own camera at Magic Kingdom!

August 30:

Facebook - #DisneyTripTips Go against the flow: Head to the back of the park at opening while everyone boards the rides nearest the front gate. Opt for the left-hand line at snack bars and souvenir shops because most are programmed to turn right. 

Twitter - While at Magic Kingdom, go against the flow. Opt for the left hand line at snack bars and shops. More #disneytriptips here: bit.ly/1w70loz

August 31:

Facebook - Go Wild on the #JungleCruise! Expand your horizons and tour the most exotic rivers of Asia, Africa, and South America. Encounter the wonders of nature in an unforgettable adventure!

Twitter - Embark on the #JungleCruise for a true-life adventure of the world's most exotic locales!

*The Answer is Tom Sawyer Island. The original opened to the public at Disneyland Resort in 1956.