I went to a new Extension Faculty training earlier this week and heard tidbits of ideas for programs and events that they want to take back to their county residents. They all seemed so passionate about...
When your audience reads and listens to the content you
produce, they’re not only hearing your message, they’re hearing the voice of
your company—your tone, language and delivery (i.e., formal vs.
conversational).
So each time they hear your brand voice, they subconsciously size you up, deciding...
We had an unbe-weevil-able (#punny) time celebrating all things that
creep, crawl and fly! Now that we've finally wrapped up with Bug Week 2015,
I put together a comprehensive report of our campaign...
Hi everyone,
It's been a while since I've posted! But I wanted to share my webinar on "Establishing a Consistent Social Media Presence."
It was for a UF/IFAS audience, so you'll hear me talk about our...
Gone are the days of traditional mediums like radio, television, and newspapers relaying news of world events. At least, such is the case for Millennials who use Twitter and Facebook as their news outlets.
They...
This week we discussed the ins and outs of data mining. I learned it's a thriving industry. At its core, data mining creates a win-win scenario for both businesses and consumers. According to the...
As social media managers, we know the benefits of engaging with consumers. This engagement, however, may carry a potential risk if it contains defamatory or libelous material, a copyright breach, obscene or intimidating content, or off-topic comments. Therefore, reviewing, approving, and overall moderating...
We learned that a business’ reputation is essential to survival this week.
The use of social media leaves businesses at the mercy of their consumers since
anything posted can go viral.
The...
This week we discussed trust in the social sphere. And just like relationships in real life, trust and credibility are two critical components of a successful relationship online. The question is: how...
Whisper, formerly known as WhisperText, is an application that launched in March 2012, claiming to be “the first completely anonymous social media network.” The features of the app include the capability...
I brought the Gator Nation to the Grand Canyon!
Hi, I'm Tiffani Stephenson! This is my second semester in the MASM program (I took a break during the fall). I grew up in New Jersey and moved to Orlando...
I'm an event planner turned social media-er. My desk is riddled with sticky notes.
This blog is following me as I pursue my M.A. in Mass Communications, specializing in Social Media. I do not claim credit for any images posted on this site unless otherwise noted.