#UFBugs Campaign Re-Cap

We had an unbe-weevil-able (#punny) time celebrating all things that creep, crawl and fly! Now that we've finally wrapped up with Bug Week 2015, I put together a comprehensive report of our campaign results. To share some of the highlights, here's an executive summary and analysis: 

From 2014 –

·         194.43% increase in Impressions

·         85.45% increase in Unique Users

·         70% increase in Interactions

Twitter -

·         We shared more content and engaged in less conversation (follow up questions, etc.)

o   We garnered less link clicks. Reasons for this include: In 2014, we posted the Better Bed Bug Trap, which was retweeted by Science Friday with 580K followers; People will Retweet without clicking on links; UF/IFAS sent out content with less link variation (i.e., Bug of the Day and #BugWOTD linked to bugs.ufl.edu)

Facebook -

·         We sent 8 posts per day and gained MORE fans! This is significant because we see an increase in Page Unlikes when UF/IFAS sends 4+ posts a day. I'm most proud of the fact that we nearly doubled the number of individuals sharing/talking about our content!

Overall, the campaign ran very smoothly. We finally have a uniformed voice shining through - one that is friendly, relevant and educational. We created and shared lots of great photos - some of the best were of our UF/IFAS leadership with bugs and educational bug posters from the IFAS Extension Bookstore. We received more than 30 photo submissions on Facebook which we were then able to spotlight on Instagram. The best part was hearing feedback from our audience members (from California and Germany) who wanted to participate and learn because bugs were their passions!

To see our best posts, overall performance of #UFBugs campaign and reasons for bumps/spikes along the way, you can see the whole presentation here.