It's official... I'm a social media-er!

Pardon me for not even getting three weeks into my blogging before falling off the face of the earth this last week. I've been hit with the whirlwind called Life,visiting family in NYC and moving into...

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Identifying Emotional Distress on Social Media

Maybe it was hearing news of the late Robin Williams' passing, or the countless photos I saw on my Instagram feed in honor of World Suicide Prevention Day last Wednesday, but the topic of emotional...

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Colors Connect with Consumers

Without thinking twice you can tell me what color is used for the Target logo or McDonald's infamous arches. These are just two examples of companies/brands that strategically use color to appeal to customers. Colors...

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Hootsuite takes control of your social business

So, it's been a while since I've posted...sorry about that! I took a hiatus once classes ended, enjoyed sleeping in and playing with my pup, Tobias. But now that fall is here (Happy belated Labor Day,...

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